Our Story

How It All Began

It's not every day that a fly buzzing around your kitchen at midnight changes your life. But for our founder, Brennan Simkins, that's exactly what happened. In the summer of 2019, Brennan found himself wide awake, staring down a particularly pesky fly that had invaded his kitchen. As he watched the fly land on a sticky trap, an idea was born.

As a childhood cancer survivor, Brennan had always been passionate about finding natural solutions to everyday problems. His experience with chemotherapy and its side effects had shown him the importance of what we put in and on our bodies. When he saw that fly stick to a mixture of natural ingredients he had concocted, he knew he was onto something.

From Kitchen to Company

Over the next several months, Brennan refined his recipe, testing it on all sorts of unwanted pests. The results were astonishing – effective, long-lasting, and completely non-toxic. Encouraged by friends and family, Brennan decided to share his discovery with the world.

All Natural B.S. was officially founded in February 2020 with a simple mission: to provide effective, chemical-free solutions for your home and garden. So people can enjoy the outdoors without being bother by those annoying insects. 

Thank you for joining us on this journey. We're proud to be your partner in creating a healthier, more sustainable home environment.